GCash, the Philippines’ leading
finance super app, reaffirmed its commitment to AI-driven innovation and
inclusivity through GCash AI Week 2025.
The event gathered industry
leaders, technology partners, and emerging innovators to explore artificial
intelligence's (AI) transformative potential in fintech while emphasizing
responsible AI practices and women's critical role in technology.
Guided by the theme “AI-CHIEVED:
Explore, Empower, Elevate,” GCash AI Week provided a dynamic platform for
thought leadership, collaboration, and hands-on learning. The event featured
esteemed partners, including Apple, Google, and Amazon Web Services (AWS), and
engaged employees, university students, and fintech professionals in
discussions on ethical AI, data-driven decision-making, and the future of
intelligent automation.
Kicking off the event, Pebbles
Sy, chief technology and operations officer of Mynt, the holding company of
GCash, underscored the company’s vision for AI as a force multiplier for
innovation and efficiency: “AI Week is about building confidence in AI,
understanding its real value, and making it a natural part of how we work. It
goes beyond just automation, it’s about intelligent insights, better decisions,
and unlocking new levels of innovation.”
Sy shared, “AI is already
changing the way we work at GCash. Tools like Glean, Gemini, and Dev Copilots
are making our processes faster, smarter, and more efficient, and this year,
we’re taking it even further. AI is only as good as how we use it, and we’re
making sure that AI is here to empower all of us.”
The event showcased real-world AI
applications, featuring sessions such as “Apple Intelligence: Unleash,” where
participants learned how to maximize Apple’s AI-driven features on iPhones and
MacBooks. The Amazon Quicksight Hackathon by AWS challenged teams to build
AI-powered dashboards using Generative AI. Attendees also explored advanced AI
capabilities, including large reasoning models with Deep Seek, enterprise AI
with Glean, and next-level productivity tools with Google’s Gemini AI.
AI Week also highlighted the
importance of AI literacy and upskilling across the organization. Michelle
Santos, AVP of the Automation Center of Excellence at GCash, emphasized the
necessity of integrating AI into everyday workflows: “AI Week is our way of
equipping GCash employees with the skills to augment their daily tasks through
AI tools and platforms. This is a critical capability for the future of work;
using AI should become natural.”
Through hands-on workshops,
hackathons, and expert-led sessions, GCash demonstrated its commitment to
fostering an AI-ready workforce. Employees gained direct experience in
leveraging AI for operational efficiency, customer engagement, and data-driven
decision-making, reinforcing the company’s agile and innovation-driven culture.
GCash AI Week 2025 also placed a
strong emphasis on responsible AI development, ethics, and diversity. As a woman-led
company with a leadership team that includes trailblazers in fintech and AI,
GCash continues to advocate for gender inclusivity in technology. The event
honored the contributions of women in STEM, spotlighting female engineers, data
scientists, and tech leaders who are shaping the fintech landscape.
“We must recognize that ethics,
human insights, and diverse perspectives are essential to innovating AI,” said
Sara Venturina, chief data officer of GCash. “AI teams need diversity in
thought, background, and experience, as this directly impacts how AI
applications operate. Will they show bias, or will they be fair?”
GCash’s approach to financial
inclusion extends to tackling bias in AI development, ensuring that its data
collection, labelling, and application processes are designed to serve all
users equitably. By fostering a culture of transparency, accountability, and
continuous learning, GCash aims to set industry standards for responsible AI
adoption.
Through initiatives like GCash AI
Week, the company continues to push the boundaries of what’s possible in
fintech. By embedding AI into its operations responsibly and equitably, GCash
is not just driving innovation—it is shaping a future where AI serves as a
catalyst for inclusion, empowerment, and financial progress.
As AI technology continues to
evolve, GCash remains steadfast in its mission to democratize financial access,
ensuring that no one is left behind in the digital economy.
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